Our Story

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At Shuma, our story began in the wild. As an avid hunter, I often found myself honked at by deer not because they saw me, but due to the UV brighteners in traditional laundry detergents or the scents from the products I was using. It quickly became clear that we needed a solution here in Australia to help hunters like me blend into the natural environment. That’s when I decided to create a product that tackled both issues.

After searching high and low for solutions, I found that everything available was either full of chemicals or imported from overseas. So, I developed a range of 100% natural, organic, unscented and UV brightener-free products specifically designed for hunters who want to remain undetected. Our products are simple, safe, and effective, allowing you to stay invisible to nature’s keen senses without relying on harmful chemicals.